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Our Design Philosophy

Since 1994, Ruffwear has been dedicated to building gear for outdoor athletes and their human companions. We believe that our products should perform and that performance should be measured by the ability to enhance our outdoor adventures with our dogs. These guiding principles, along with a desire to push the boundaries and explore, are what fuel our soul and drive us to create the best dog gear possible. Thanks for sharing the adventure with us.

  • DESIGNED FROM A DOG’S PERSPECTIVE

    At Ruffwear, we believe our dog’s gear should perform just as well as our own. We use technical fabrics with an athletic fit to guide us to the edge of exploration.

  • CONNECTIONS BUILT TO LAST

    Every Ruffwear leash is custom-designed, from the webbing patterns inspired by our favorite wild places to secure, ergonomically-crafted hardware.

  • GO THE DISTANCE, GET A GRIP

    We partner with Vibram® to engineer outsoles for year-round trail conditions. Outdoor adventurers can forge new paths and take the trail less traveled.